domain name appraisal
domain name appraisal
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tools for the inefficient market of domain names
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With the explosive growth of the Web, a market for domain names has emerged.  Unlike the stock market for public companies, however, domain names are not openly traded in a regulated manner.  Not only is the market much less liquid than the stock market, but also the value of a given domain name is unclear.  So how does one overcome such information asymmetries and strengthen one's negotiating position in a domain name transaction?   The answer is simple:  obtain as much information as possible concerning the value of a domain name.

In an effort to span this assymetry chasm, a team of researchers from a leading U.S. business school developed the domain appraisal matrixä.  The domain appraisal matrix uniquely blends comparable transaction data, discounted future potential site traffic data, and component-based analysis to determine appropriate market and holding value ranges for a given domain name. 

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Hint:  Use this tool to augment your negotiating position by learning the value of a domain name you want to purchase.